I provide SEO solutions to clients that help them elevate their visibility online, get more visitors to their website, and turn them into customers. Whether it’s content optimization or local search, I can help you grow.
Professional SEO solutions starting at $99/mo
The Importance of SEO
If you own a business in Savannah GA, or anywhere for that matter, you can’t ignore the importance of search engine optimization. Your website only provides value to your business when it is found online by people looking for answers to their questions or solutions to their problems.
Making sure that your website is discovered by your target audience can be the difference in business growth and decline. I help businesses grow through professional SEO solutions.
What Is SEO?
SEO is an abbreviation for Search Engine Optimization, or the method of increasing the quantity and quality of traffic to your website by way of search engines like Google and Bing (but mostly Google). To understand SEO at a slightly deeper level, we can dissect the parts of SEO that really make a difference:
Quality of traffic matters. You can attract a boatload of visitors to your website, but if Google is sending them there because it thinks you sell computers, but what you actually do is repair computers, that traffic will be meaningless because they will bounce as soon as they realize you’re not what they are looking for.
Quantity of traffic is equally important. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better — in fact, without significant visitors, your website won’t be doing much to help grow your business.
Organic results. Ads make up a significant portion of most search engine results (those results usually marked at the top and bottom of Google search results with the word Ad). Businesses pay fees for those results. Organic traffic is any traffic that you don’t have to pay for, and it is much harder to get, but is a magnitude more valuable.
General SEO vs. Local SEO
When we focus on optimizing a website for search engine performance, there are two distinct areas that matter — general content SEO and local SEO. Both are very important, but they target different behaviors of people who are searching the internet.
Local SEO is geographical by design and it is relevant to the location of your business. If a user searches using a phrase like hardware stores near me or restaurants in (my city), if your site is optimized for local SEO it will show in those search results. There are many factors to consider when optimizing a business for local SEO including Google My Business and online local citations.
General content SEO focuses on optimizing the copy (words and images) on your website so that it answers the questions of users who are searching on specific keywords or phrases. There is no geographical context and Google only uses the content on your site to rank it according to its perceived value to a user. There are many factors considered by Google’s algorithm in ranking your site, but the content, the web page structure, and the value of the information on the page are all key elements.
On-Page SEO vs. Off-Page SEO
On-page SEO, also known as onsite SEO, is all about making the web pages on your site “friendly” to Google’s search engine. That means specific elements like meta and title tags, images, and the text content itself are created in such a way that Google feels it can rely on it to produce answers to the people who are searching.
A lot goes into this process including keyword research, content optimization, page performance, and internal linking. While on-page SEO was at one time more about putting a lot of relevant words on a web page, today it is a much more complex dance with Google algorithm and satisfying a number of criteria in order to get your content to climb the ranking ladder.
Off-page SEO, also known as offsite SEO, is about what happens off of your website — also an incredibly important part of your SEO strategy. Off-page SEO may include a sound social media strategy, getting authoritative backlinks to your website, and building online citations through business directory sites, membership and certification organizations, online reviews, and Google My Business.
Off-page SEO has become a critical element to SEO strategy because Google weighs the importance of your website by how many other authoritative websites think you’re important too. When other authoritative websites link your website, Google transfers some of that authority to you automatically and, in return, gives your content higher value in search engine results.
My SEO Solutions
I recommend SEO solutions to all of my clients. Without a sound SEO strategy, it’s easy to predict that your website will never be found unless you specifically direct someone to it. I provide a number of SEO services that will ensure your website gets the visibility it needs to help your business grow.