I provide local SEO solutions to clients that ensure their website is discovered in local searches. Local search accounts for the majority of searches performed on mobile devices, so being certain that your website is found is a necessity in growing your business locally.
The Key To Local SEO
Local SEO is all about being found where you are. While SEO uses the content on your site to optimize for topic-related search, local SEO places emphasis on your geographical location, along with relevant content, to make sure people who are looking for businesses like yours in their area can find you. Have you ever searched Google using a (business type) near me search? That’s the value of local SEO.
How Does Local SEO Work?
Local SEO is geographical by design and it is relevant to the location of your business. If a user searches using a phrase like hardware stores near me or restaurants in (my city), if your site is optimized for local SEO it will show in those search results. There are many factors to consider when optimizing a business for local SEO including Google My Business and online local citations.
Local SEO is competitive but rewarding. Businesses like yours are working hard to get found on the local landscape. That makes local SEO an uphill climb, but the reward of getting to the top is invaluable. Landing a spot in the coveted Google Map Pack (aka 3-Pack) can be a difference-maker in traffic to your website and your business. The vast majority of people who find your business using local search will either call you or visit you in person within 24 hours.
Did you know that 90% of all purchasing takes place in physical stores and over 80% of the money spent is spent within 20 miles of the buyers’ residence? Having a solid local SEO strategy is not only critical, it’s a basic necessity of all small businesses.
The importance of local citation accuracy can’t be overstated. Local citations are those websites and directories online where your business is listed or referenced. Many of these sites carry your location and contact information. Making sure all of these listings are accurate and up-to-date is important because Google relies on the information to provide its users with a reliable experience. If Google sees that your information is not consistent across listings, including your own website and social media pages, it will exclude you as a trusted resource and your local search rankings will suffer as a result.
There is a basic minimum standard for local SEO. Your website should have a “Contact Us” page including the complete name, address, and phone number of each of your physical locations. If you have less than 10 locations, it’s a good practice to have this information for each location in a persistent footer across the entire site. Other important elements include:
- Schema markup of your location data to help Google index your locations properly.
- Your phone number should be highly-visible on your site and it should have a clickable link for use with mobile devices using the tel:9999999999 link format.
- Your name, address, and phone number (NAP data) across the entire website. Be careful to avoid discrepancies in NAP data between multi-location companies or multi-practitioner businesses.
- All location pages need to be linked using menu navigation.
Local SEO Services
I can help you with local SEO to make sure that each of your businesses are found in the locale in which they exist. By optimizing your website content, your NAP (name, address, phone) entries, and auditing all of your online citations, I will first ensure that Google is not penalizing you for inconsistencies. From there I will employ a process to help you gain local visibility and implement the following: